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    Region
    NZ
    Score: 82/100

    Wellington Region Market Entry

    Compact capital region with thriving government, tech, and creative sectors including world-famous film industry.

    Population: 540,000

    Location Overview

    Business Environment

    82/100

    Overall score

    Startup Ecosystem

    Growing

    Growth potential

    Key Industries

    6

    Major sectors

    Market Focus

    region

    Market type

    Key Industries

    Education
    Film & Creative
    Government
    Professional Services
    Technology
    Tourism

    Government Support

    WellingtonNZ logo

    WellingtonNZ

    Official trade and investment agency for Wellington Region

    The WellingtonNZ provides comprehensive support for businesses looking to establish or expand their operations in Wellington Region. They offer guidance on regulations, incentives, and can connect you with local partners and resources.

    Services Available:

    • • Market entry guidance and strategy
    • • Regulatory compliance assistance
    • • Local partner introductions
    • • Investment incentives information
    • • Site selection support
    Service providers

    Specialised Service Providers

    Accenture Australia logo

    Accenture Australia

    Sydney, NSW

    Global management consulting and professional services company helping businesses transform through technology and innovation. We provide strategy, digital, and operational services.

    Change Management
    Consulting
    Digital Transformation
    +2

    Working with:

    Commonwealth Bank logo
    Telstra logo
    Woolworths logo

    Contact person(s):

    SMJW
    1989
    1,001-5,000
    Website
    View profile
    ADAPT logo

    ADAPT

    Sydney, NSW

    ADAPT is a specialist IT research and advisory firm that empowers A/NZ's top technology leaders and vendors to make confident decisions backed by data. They help companies entering the Australian market by providing domestic market intelligence, benchmarking data, and connection to a cultivated community of local enterprise executives (About Us).

    A/NZ Customer Intelligence & Market Data
    A/NZ Market Research & Benchmarking Data
    Analyst Market Briefings & Team Presentations
    +3

    Working with:

    Metcash logo
    AWS logo
    Slack logo
    +7

    Contact person(s):

    JBASJM
    +1
    2011
    51-200
    Website
    View profile
    American Chamber of Commerce in Australia (AmCham Australia) logo

    American Chamber of Commerce in Australia (AmCham Australia)

    Sydney, NSW

    AmCham Australia is a critical hub offering connections and access to opportunity for businesses throughout Australia and the US. It provides members with exclusive access to thought leadership, advocacy, and relationships with business and government to help them grow efficiently and intelligently (AmCham Australia).

    Access to Business and Government
    Advocacy
    Global Leadership Academy
    +4

    Working with:

    Google Australia logo
    Amazon Web Services logo
    American Express logo
    +7

    Contact person(s):

    DMAPDC
    +2
    1961
    11-50
    Website
    View profile
    Arnotts Technology Lawyers logo

    Arnotts Technology Lawyers

    Australia

    Specialist IP, cybersecurity, and technology transaction lawyers for tech founders across Australia.

    Legal Services
    View profile
    Australian Multilingual Services (AMLS) logo

    Australian Multilingual Services (AMLS)

    Sydney, NSW

    Australian Multilingual Services is a leading professional translation company in Australia, providing comprehensive language services including NAATI certified translation, onsite interpreting, and strategic cultural consulting. They support businesses and government entities entering or operating in the Australian market by localizing content into over 100 languages across print, digital, and audiovisual platforms (Australian Multilingual Services, LinkedIn).

    Conference Interpreter Equipment
    Conference Interpreting
    Content Localization
    +10

    Working with:

    Coca Cola logo
    Australia Post logo
    Nestle logo
    +3

    Contact person(s):

    JBSJ
    2004
    11-50
    Website
    View profile
    BENCH PR logo

    BENCH PR

    Melbourne, VIC

    BENCH PR is a full-service PR consultancy specializing in the business-to-business and technology markets. They help global brands and fast-growing companies launch and grow their presence in Australia, New Zealand, and the Asia Pacific region by providing senior-level strategic counsel and results-driven media relations (Bench PR Homepage).

    APAC regional coordination
    Corporate and crisis communications
    Media relations
    +3

    Working with:

    HashiCorp logo
    Elenium logo
    Illumio logo
    +4

    Contact person(s):

    JHAKMC
    +2
    2008
    2-10
    Website
    View profile
    Innovation

    Innovation Ecosystem Partners

    AI Forum New Zealand | Te Kāhui Atamai Iahiko o Aotearoa logo

    AI Forum New Zealand | Te Kāhui Atamai Iahiko o Aotearoa

    Auckland, NZ

    The AI Forum New Zealand | Te Kāhui Atamai Iahiko o Aotearoa is Aotearoa's leading voice for artificial intelligence, bringing together more than 280 members from industry, academia, government, and civil society to shape our AI future.AI Forum About Since its founding in 2017, it has built a reputation as a trusted partner across sectors, advancing the AI ecosystem through connections, advocacy, action, talent development, and collaboration.AI Forum About The organization promotes economic opportunities from AI, supports emerging AI firms and applications, and ensures society adapts to AI-driven changes via evidence-based approaches, research, working groups, events like the Aotearoa AI Summit, and policy submissions.Figure.NZ

    Education & Training
    Industry Reports
    Networking Events
    +3

    Working with:

    Microsoft logo
    Air New Zealand logo
    Spark logo
    +2

    Contact person(s):

    MNMMMM
    2017
    2-10
    Website
    View details
    ALTA - Australasian Legal Technology Alliance logo

    ALTA - Australasian Legal Technology Alliance

    Melbourne, VIC

    ALTA is the peak national association for legal technology companies in Australia and Australasia. It provides a community for Australasian legal technology companies focused on information sharing, collaboration, and elevating the presence of Australasian legal technology on the global stage. The board, comprised of elected member representatives, sets strategic direction and delivers learning and development programs benefiting members, advocates, and the broader legal community. ALTA About, ALTA Board, LinkedIn

    Education & Training
    Networking Events
    Policy Advocacy
    +1

    Working with:

    InfoTrack logo
    Josef logo
    LawMaster logo
    +2

    Contact person(s):

    AM
    2017
    11-50
    Website
    View details
    Anyone Can logo

    Anyone Can

    Naarm/Melbourne/Australia

    A startup program for Aboriginal/Torres Strait Islander, Black, and Women of Colour founders, run by The Creative Co-Operative in Melbourne.

    Accelerator
    Seed Funding
    View details
    Association for Data-Driven Marketing and Advertising (ADMA) logo

    Association for Data-Driven Marketing and Advertising (ADMA)

    Sydney, NSW

    ADMA is Australia's leading industry body for data-driven marketing and advertising, representing over 600 member organisations ranging from media companies, banks, telcos, creative agencies, universities, and airlines.ADMA About Us They empower marketers to think boldly, adapt quickly, and use data to drive results by sharing insights, building capability, and providing trusted support to the marketing community.ADMA About Us This includes delivering practical training programs and certificates, hosting events for ideas and connections, advocating with government and regulators, and leading on innovation, compliance, privacy, and ethical data use.ADMA About Us ADMA plays a unique leadership role by lifting industry capability, setting responsible data and privacy standards, supporting future-ready teams, and connecting leaders through community.ADMA Homepage They administer services like the Do Not Mail Register to foster trust between consumers and businesses.ADMA Do Not Mail

    Education & Training
    Industry Reports
    Networking Events
    +2

    Working with:

    NAB logo
    Westpac logo
    Optus logo
    +2

    Contact person(s):

    AMDMSB
    1966
    11-50
    Website
    View details
    Atomic Sky (QuantumTX) logo

    Atomic Sky (QuantumTX)

    Perth, WA

    Atomic Sky is a Perth-based strategic innovation consultancy that delivers QuantumTX, a federally-funded space and technology incubator program supporting Australian startups working at the intersection of mining, energy, agriculture, defence and the global space sector. Since 2018 QuantumTX has delivered more than $3 million in support to 124 startups and SMEs.

    Incubator
    Accelerator
    Mentorship Program
    +1

    Working with:

    CorePlan logo
    Tap into Safety logo

    Contact person(s):

    PR
    2013
    2-10
    Website
    View details
    AusBiotech logo

    AusBiotech

    Melbourne, VIC

    AusBiotech is Australia's peak life sciences industry body, representing over 3,000 members across biotechnology, medical technology, digital health, food technology, and agriculture for nearly 40 years. It supports member growth by advancing medical breakthroughs, fostering innovation to address complex health challenges, and uniting the sector through connections between industry, investors, researchers, government, and academia. As a not-for-profit limited by guarantee, AusBiotech drives policy development, hosts 65+ annual events including the flagship AusBiotech International Conference, provides business matching via AusPartnering, maintains the Australian Life Science Innovation Directory, and promotes global commercialization of Australian bioscience.AusBiotech.org, LinkedIn, ausbiotechic.com/about

    Conferences
    Education & Training
    Networking Events
    +2

    Working with:

    Cambium Bio logo
    EZZ Life Science logo
    Syngene International logo
    +2

    Contact person(s):

    RC
    1986
    11-50
    Website
    View details
    Government support

    Government & Industry Support

    ACT Government logo

    ACT Government

    Canberra, ACT

    Invest Canberra is the ACT Government's investment promotion arm, offering a free Investment Concierge Service to help international investors establish and grow operations in Canberra.

    Contact person(s):

    DI
    Unknown
    Unknown
    Website
    View details
    Australia Brazil Business Council logo

    Australia Brazil Business Council

    Sydney, NSW

    Non-profit bilateral council with sections in Australia and Brazil that represents members before both governments and promotes Australia-Brazil trade, investment and business networking.

    Contact person(s):

    MC
    Unknown
    Unknown
    Website
    View details
    Australia UAE Business Council logo

    Australia UAE Business Council

    Adelaide, SA

    The AUSUAE Business Council will provide unparalleled access to senior decision makers in business and government with the aim of deepening bilateral trade and investment, expanding opportunities for Australian and UAE businesses and strengthening the ties between two great nations.

    Contact person(s):

    AHAWMF
    +2
    2020
    2-10 employees
    Website
    View details
    Australia-Korea Business Council logo

    Australia-Korea Business Council

    Melbourne, VIC

    AKBC is Australia's only independent national body fostering bilateral trade and investment with South Korea. Member-based and led by senior industry/government leaders, it convenes networking, advocacy and trade-mission activity.

    Contact person(s):

    BALGJJ
    +2
    1978
    2-10 employees
    Website
    View details
    British Consulate General Brisbane logo

    British Consulate General Brisbane

    Brisbane, QLD

    British Consulate General Brisbane represents the UK Government in Queensland and the Northern Territory, hosting Department for Business and Trade (DBT) staff who support UK-Australia commerce and inbound investment.

    Contact person(s):

    RC
    Unknown
    11-50 employees
    Website
    View details
    British High Commission in Wellington logo

    British High Commission in Wellington

    Wellington, New Zealand

    The British High Commission in Wellington is the UK's chief diplomatic mission in New Zealand, supporting bilateral trade, investment and consular services across NZ and several Pacific territories.

    Contact person(s):

    JAFMCM
    Unknown
    Unknown
    Website
    View details
    Events

    Upcoming Industry Events

    Informa Australia logo
    Past Event

    Police Technology Forum

    13th annual forum - Australia's premier event showcasing technologies and innovations driving the future of policing and public safety, from AI and data analytics to crime prevention tools.

    Government
    Summit
    Tuesday, 24 March 2026
    See website
    Canberra, ACT
    Informa Australia
    0
    Infoxchange (incl. Connecting Up) logo
    Past Event

    Technology for Social Justice Conference (Infoxchange)

    Australia's premier not-for-profit technology capability-building, upskilling, networking and awards event, covering AI for good, cyber security, digital inclusion, data and ethical technology. Includes the Australian Not-For-Profit Technology Awards.

    Technology
    Summit
    Wednesday, 6 May 2026
    See website
    Melbourne, VIC
    Infoxchange (incl. Connecting Up)
    300
    Ageing Australia logo
    Past Event

    ITAC Conference (Innovation Transforming Aged Care)

    Australia's leading aged care innovation and technology conference, hosted by Ageing Australia, featuring keynotes, panels and a trade exhibition focused on digital transformation in aged and community care.

    Aged Care
    Conference + Expo
    Wednesday, 6 May 2026
    See website
    Brisbane, QLD
    Ageing Australia
    0
    SEN (Security Electronics & Networks magazine) logo
    Past Event

    SecTech Roadshow

    A one-day pop-up security-technology trade show touring five Australian capital cities each May, run by SEN, connecting installers, integrators and security managers with exhibiting suppliers.

    Technology
    Trade Exhibition
    Tuesday, 12 May 2026
    See website
    Australia
    SEN (Security Electronics & Networks magazine)
    2,000
    Organizer TBC logo
    Past Event

    AMW Australian Manufacturing Week

    Australia's largest advanced manufacturing, industrial technology and automation trade show. 15,900+ visitors, 750+ exhibitors. Co-located with AUSPACK and CeMAT.

    Industrial Automation
    Trade Show
    Tuesday, 12 May 2026
    Melbourne, VIC
    Organizer TBC
    15,900
    Australian Veterinary Association (AVA) logo
    Past Event

    AVA Conference (Australian Veterinary Association)

    The Australian Veterinary Association's flagship annual conference, featuring a multi-stream scientific program, trade exhibition and a Start-Up Hub highlighting innovation in the veterinary sector.

    Veterinary
    Conference + Expo
    Monday, 18 May 2026
    See website
    Brisbane, QLD
    Australian Veterinary Association (AVA)
    0
    Insights

    Industry Insights & Analysis

    Fintech Success
    Case Study

    How Starling's Engine Entered Australia Selling Bank Tech, Not Banking

    The UK neobank's technology arm that entered Australia selling banking software, not banking.

    7/14/2026
    4 min
    Read the full case study
    Technology Market Entry
    Case Study

    How Ocado Entered Australia as a Technology Partner, Not a Retailer

    The British grocery-tech firm that entered Australia as Coles' technology partner, not a retailer.

    7/14/2026
    4 min
    Read the full case study
    Technology Market Entry
    Case Study

    How NEC Anchored Its Australian Entry in Government Contracts

    The Japanese tech giant that anchored its Australian entry in government contracts.

    7/14/2026
    3 min
    Read the full case study
    Flat illustration tile for Startup Grants & Government Support Map for Australian Founders
    Market Entry Guides
    Guide

    Startup Grants & Government Support Map for Australian Founders

    A practical guide to non-dilutive funding: Industry Growth Program, EMDG, LaunchVic, Advance QLD, NSW MVP Ventures, and R&D Tax Incentive for Australian founders

    6/6/2026
    13 min
    Read the full guide
    Flat illustration tile for Government & Enterprise Procurement Playbook: Panels, Clearances & Local Content in ANZ
    Market Entry Guides
    Guide

    Government & Enterprise Procurement Playbook: Panels, Clearances & Local Content in ANZ

    How foreign vendors win Australian government work via the Commonwealth Procurement Rules, BuyICT and the Digital Marketplace, SME and Indigenous procurement targets, security clearances and the Hosting Certification Framework, plus New Zealand's AoG contracts and GETS

    6/6/2026
    13 min
    Read the full guide
    Flat illustration tile for Cybersecurity Market Entry Playbook: Essential Eight, SOCI & Selling to Government in ANZ
    Market Entry Guides
    Guide

    Cybersecurity Market Entry Playbook: Essential Eight, SOCI & Selling to Government in ANZ

    How foreign cybersecurity vendors navigate the Essential Eight, the SOCI Act, ransomware reporting, IRAP and New Zealand's NCSC standards

    6/5/2026
    14 min
    Read the full guide
    Market data

    Available Market Data

    Mentors

    Industry Experts & Mentors

    SD

    Stevie-Ann Dovico

    Chief Technology Officer

    Sydney, New South Wales, Australia

    Group Executive Technology | CIO50 2024 & 2025 | IT News Financial Services Technology Leader of the Year 2025 | Executive Leader of the Year 2022 Women in Digital | GAICD · Stevie is a dynamic and visionary Business and Technology leader with 20 years of experience in Banking, Financial Services, Telecommunications and Consulting. She has proven experience as a Group Executive, Chief Information Officer (CIO), Board Director.

    Scaled Founder
    Financial Services
    Recognised Industry Leader

    Experience with:

    NAB logo
    Beyond Bank Australia logo
    View profile
    DC

    Daniel Cannizzaro

    Founding Partner

    Sydney, New South Wales, Australia

    Advisor | Entrepreneur | Investor · Hey there I'm a trusted strategic advisor, entrepreneur, and former regulated fintech founder and CEO and global financial services management consultant, with a unique mix of ~20 years advisory, founder, operator & investor experience. I was recently the founder & CEO of Parpera, a B2B fintech that aspired to improve global economic prosperity by making it easier for people to do business.

    International Founder
    Technology / Product

    Experience with:

    GG
    VV
    View profile
    KW

    Kate Whitehead

    Managing Director

    Malvern, Victoria, Australia

    Managing Director @ Avant Group Pty Ltd | Business Advisory, Marketing Strategy, Government Grant and Incentives Professional Services · Kate is the founder and Managing Director of Avant Group, a leading business strategy and government grant consulting firm. The business provides services including project management, grant identification and application management and reporting, business restructuring and advice, finance equity sourcing, contract negotiation and business marketing strategy planning.

    Scaled Founder
    Market Research / Strategy

    Experience with:

    Avant Group logo
    EC
    View profile
    KL

    Kerrick Lehman

    Regional Director & GM - Australia & New Zealand

    Greater Sydney Area

    Managing Director, Global Sales & Commercial leader at BT · I'm a purpose led executive leader with a passion for technology, delivering customer outcomes, developing talent, and building a sustainable, high performance business. I work with organisations to enable their digitalisation strategy, connect securely, enhance employee collaboration, and optimise customer engagement across every touchpoint.

    Trade & Government
    Sales / GTM
    Cross-border

    Experience with:

    BT Group logo
    Orange Business logo
    View profile
    JB

    James Bergl

    Co-Founder & Managing Partner Bluebird APAC

    Greater Sydney Area

    Ex-SaaS Operators | 100+ SaaS Sales Hires | Helping SaaS Leaders Recruit Australia's Top 1% AEs & Sales Leaders · Most SaaS leaders don't struggle to hire. They struggle to find the people who can actually sell. After 17 years building and leading high-performing SaaS and MSP sales teams (Datto, Pax8, N-able), I realised something: The best AEs, SDRs, and Sales Leaders in Australia are almost never applying to job ads. They're too busy performing.

    Active Advisor
    Fundraising / Investment

    Experience with:

    P
    B
    View profile
    DC

    Dion Chamberlain

    General Manager, Engagement Data and Innovation (Secondment)

    Wellington, Wellington, New Zealand

    Director International and Product Strategy | Digital Travel Credentials | Chief Advisor - Traveller Identification | Chair ICAO ICBWG | Biometrics | ICAO FAL & TAG TRIP | International Relations | Identity and Passports · Experienced senior leader responsible for developing and maintaining the strategic direction of identity products, services and investments.

    Scaled Founder
    Technology / Product
    Cross-border

    Experience with:

    International Civil Aviation Organization logo
    Department of Internal Affairs (NZ) logo
    View profile