New South Wales Market Entry
Australia's largest economy with world-class infrastructure and diverse business opportunities across Sydney and regional NSW.
Location Overview
Business Environment
Overall score
Startup Ecosystem
Growth potential
Key Industries
Major sectors
Market Focus
Market type
Key Industries
Government Support
Investment NSW
Official trade and investment agency for New South Wales
The Investment NSW provides comprehensive support for businesses looking to establish or expand their operations in New South Wales. They offer guidance on regulations, incentives, and can connect you with local partners and resources.
Services Available:
- • Market entry guidance and strategy
- • Regulatory compliance assistance
- • Local partner introductions
- • Investment incentives information
- • Site selection support
Accenture Australia
Global management consulting and professional services company helping businesses transform through technology and innovation. We provide strategy, digital, and operational services.
Working with:
Contact person(s):
ADAPT
ADAPT is a specialist IT research and advisory firm that empowers A/NZ's top technology leaders and vendors to make confident decisions backed by data. They help companies entering the Australian market by providing domestic market intelligence, benchmarking data, and connection to a cultivated community of local enterprise executives (About Us).
Working with:
Contact person(s):
Addisons
Addisons is a full-service commercial law firm that helps Australian and international companies enter and scale in the Australian market by providing tailored legal and commercial advice (Addisons About Page).
Working with:
Contact person(s):
Airwallex
Airwallex is a global payments and financial platform that helps businesses enter and scale in the Australian market by providing unified solutions for business accounts, high-speed transfers, and local payment acceptance (Airwallex AU).
Working with:
Contact person(s):
Allens
Allens is a leading international law firm that helps companies navigate the legal and regulatory complexities of entering and scaling in the Australian market, with a focus on foreign investment (FIRB), M&A, and regulatory compliance (Allens Foreign Investment).
Working with:
Contact person(s):
American Chamber of Commerce in Australia (AmCham Australia)
AmCham Australia is a critical hub offering connections and access to opportunity for businesses throughout Australia and the US. It provides members with exclusive access to thought leadership, advocacy, and relationships with business and government to help them grow efficiently and intelligently (AmCham Australia).
Working with:
Contact person(s):
APDC
Aeona
Aeona is a coworking space in Surry Hills, Sydney NSW.
ALTA - Australasian Legal Technology Alliance
ALTA is the peak national association for legal technology companies in Australia and Australasia. It provides a community for Australasian legal technology companies focused on information sharing, collaboration, and elevating the presence of Australasian legal technology on the global stage. The board, comprised of elected member representatives, sets strategic direction and delivers learning and development programs benefiting members, advocates, and the broader legal community. ALTA About, ALTA Board, LinkedIn
Working with:
Contact person(s):
Antler Australia
Global early-stage VC and accelerator that helps individuals build startups from scratch. Their program includes team formation, business model validation, and initial funding. Antler has invested in over 1,000 companies worldwide.
Working with:
Contact person(s):
Association for Data-Driven Marketing and Advertising (ADMA)
ADMA is Australia's leading industry body for data-driven marketing and advertising, representing over 600 member organisations ranging from media companies, banks, telcos, creative agencies, universities, and airlines.ADMA About Us They empower marketers to think boldly, adapt quickly, and use data to drive results by sharing insights, building capability, and providing trusted support to the marketing community.ADMA About Us This includes delivering practical training programs and certificates, hosting events for ideas and connections, advocating with government and regulators, and leading on innovation, compliance, privacy, and ethical data use.ADMA About Us ADMA plays a unique leadership role by lifting industry capability, setting responsible data and privacy standards, supporting future-ready teams, and connecting leaders through community.ADMA Homepage They administer services like the Do Not Mail Register to foster trust between consumers and businesses.ADMA Do Not Mail
Working with:
Contact person(s):
Atomic Sky (QuantumTX)
Atomic Sky is a Perth-based strategic innovation consultancy that delivers QuantumTX, a federally-funded space and technology incubator program supporting Australian startups working at the intersection of mining, energy, agriculture, defence and the global space sector. Since 2018 QuantumTX has delivered more than $3 million in support to 124 startups and SMEs.
Working with:
Contact person(s):
AusBiotech
AusBiotech is Australia's peak life sciences industry body, representing over 3,000 members across biotechnology, medical technology, digital health, food technology, and agriculture for nearly 40 years. It supports member growth by advancing medical breakthroughs, fostering innovation to address complex health challenges, and uniting the sector through connections between industry, investors, researchers, government, and academia. As a not-for-profit limited by guarantee, AusBiotech drives policy development, hosts 65+ annual events including the flagship AusBiotech International Conference, provides business matching via AusPartnering, maintains the Australian Life Science Innovation Directory, and promotes global commercialization of Australian bioscience.AusBiotech.org, LinkedIn, ausbiotechic.com/about
Working with:
Contact person(s):
Advantage Austria
ADVANTAGE AUSTRIA Sydney is the official Austrian trade promotion office serving Australia, New Zealand, Papua New Guinea and the Pacific Islands, helping Austrian companies enter the ANZ market.
Contact person(s):
Agriculture Victoria
Supports innovation in food and fibre industries including agtech startups. Operates research facilities like AgriBio and SmartFarms. Partners on the Hugh Victor McKay Fund and Farmers2Founders.
AiGroup - Australian Industry Group
Ai Group represents businesses across the manufacturing, construction, ICT, transport, defence, and labour hire industries, advocating on policy and providing member services.
Contact person(s):
ALTIOS International
ALTIOS is a global international expansion consultancy helping SMEs and mid-caps enter, scale and acquire in foreign markets through 40+ offices worldwide, including Sydney and Melbourne.
Contact person(s):
AmCham Australia
Australia's largest international chamber of commerce, AmCham promotes two-way trade and investment between the US and Australia through advocacy, networking and senior business access across six Australian cities.
Contact person(s):
American Chamber of Commerce in Australia
AmCham Australia is the leading bilateral chamber connecting US and Australian businesses through advocacy, networking, trade missions, and access to executive-level commercial opportunities across both markets.
Contact person(s):
AVCJ Private Equity Forum Australia & New Zealand
The region's leading LP-GP gathering for private equity, now in its 23rd year. The 2026 forum brought together over 750 private market professionals including 290+ LPs representing 410+ organisations from 21 countries, held in Sydney and online.
C&I Expo (Convenience & Impulse Retailing Expo)
Australia's largest trade event for the convenience and impulse retail industry, running for over 30 years. Showcases suppliers from across Asia Pacific with products, services and equipment for convenience retailers, headlined by the C&I Industry Symposium.
Mumbrella CommsCon
Australia's premier PR and communications conference, run by Mumbrella at Crown Sydney, covering reputation, influence, measurement and AI in communications, culminating in the CommsCon Awards gala the same evening.
ALIA National Conference
ALIA's biennial flagship conference - the national meeting point for the Australian library and information sector, with keynotes, exhibition and corporate partners. 2026 keynotes included Stan Grant and Larissa Behrendt.
Coffs Waste Conference
A long-running regional waste management conference and trade exhibition held in Coffs Harbour, drawing waste industry professionals from across the sector.
SaaS Summit Australia
Gathering of founders, SaaS leaders and investors across Australia. Focus on scaling, investment and commercial strategies for fast-growing SaaS companies.
How Starling's Engine Entered Australia Selling Bank Tech, Not Banking
The UK neobank's technology arm that entered Australia selling banking software, not banking.
How Ocado Entered Australia as a Technology Partner, Not a Retailer
The British grocery-tech firm that entered Australia as Coles' technology partner, not a retailer.
How Zara Turned Day-One Sydney Queues Into a National Foothold
The Spanish fast-fashion giant that turned day-one Sydney queues into a national foothold.
Startup Grants & Government Support Map for Australian Founders
A practical guide to non-dilutive funding: Industry Growth Program, EMDG, LaunchVic, Advance QLD, NSW MVP Ventures, and R&D Tax Incentive for Australian founders
How MilkRun Collapsed in the Australian Market
MilkRun was a Sydney-founded rapid-grocery delivery startup that promised 10-minute delivery and reached A$86 million in venture funding from investors including Tiger Global before collapsing in April 2023 — 19 months after launch.
How Binance Australia Derivatives Lost Its AFSL
Binance Australia Derivatives — operated by Oztures Trading Pty Ltd as the Australian Financial Services licensee for the Binance global exchange's derivatives products — had its AFSL cancelled by ASIC in April 2023 after a targeted review found systemic misclassification of retail clients as wholesale clients.
ANZ Mid-Market CFOs & Finance Leaders
CFO contacts at established mid-market ANZ companies who own finance spend.
ANZ Heads of Data & Analytics
Data and analytics leaders who buy BI and data-platform tools.
Australian Data & AI Companies
Technology and commercial contacts at Australian data, analytics, and AI firms.
ANZ SaaS Founders & CEOs
Founder and CEO contacts at Australian and New Zealand SaaS companies.
Recently Funded Australian Startups
Startups that closed funding rounds in the last 12 months, with founder contacts.
ANZ Trade & Investment Agency Contacts
Austrade, NZTE, and state trade body contacts for market-entry support.
Kerrick Lehman
Regional Director & GM - Australia & New Zealand
Managing Director, Global Sales & Commercial leader at BT · I'm a purpose led executive leader with a passion for technology, delivering customer outcomes, developing talent, and building a sustainable, high performance business. I work with organisations to enable their digitalisation strategy, connect securely, enhance employee collaboration, and optimise customer engagement across every touchpoint.
Experience with:
Bryan Cleary
Founder - eCommerce Growth Consultant & CRO Specialist
Founder | eCommerce Growth Consultant | Shopify/Shopify Plus expert | Ecommerce Coach at BOOM · Ecommerce growth consultant with over 14 years of experience in digital product, project and account management while working across scoping, UX/Design, web development, branding and digital marketing I have become an expert in ensuring that clients achieve their goals.
Experience with:
Daniel Cannizzaro
Founding Partner
Advisor | Entrepreneur | Investor · Hey there I'm a trusted strategic advisor, entrepreneur, and former regulated fintech founder and CEO and global financial services management consultant, with a unique mix of ~20 years advisory, founder, operator & investor experience. I was recently the founder & CEO of Parpera, a B2B fintech that aspired to improve global economic prosperity by making it easier for people to do business.
Experience with:
James Bergl
Co-Founder & Managing Partner Bluebird APAC
Ex-SaaS Operators | 100+ SaaS Sales Hires | Helping SaaS Leaders Recruit Australia's Top 1% AEs & Sales Leaders · Most SaaS leaders don't struggle to hire. They struggle to find the people who can actually sell. After 17 years building and leading high-performing SaaS and MSP sales teams (Datto, Pax8, N-able), I realised something: The best AEs, SDRs, and Sales Leaders in Australia are almost never applying to job ads. They're too busy performing.
Experience with:
Stevie-Ann Dovico
Chief Technology Officer
Group Executive Technology | CIO50 2024 & 2025 | IT News Financial Services Technology Leader of the Year 2025 | Executive Leader of the Year 2022 Women in Digital | GAICD · Stevie is a dynamic and visionary Business and Technology leader with 20 years of experience in Banking, Financial Services, Telecommunications and Consulting. She has proven experience as a Group Executive, Chief Information Officer (CIO), Board Director.
Experience with:
Mark Lynch
Expert Circle (Advisor)
Co-Founder at Learnosity, Technology Entrepreneur and Advisor · An innate problem-solver with a love of learning, Mark is the founder and CTO of Learnosity. With over a two decades of experience in technology and edTech, Mark has been responsible for the technical inception and development of Learnosity's market leading solutions.
Experience with:
