Auckland Market Entry
Asia-Pacific gateway city with diverse economy spanning technology, food and beverage, and financial services.
Location Overview
Business Environment
Overall score
Startup Ecosystem
Growth potential
Key Industries
Major sectors
Market Focus
Market type
Key Industries
Government Support
Auckland Council
Official trade and investment agency for Auckland
The Auckland Council provides comprehensive support for businesses looking to establish or expand their operations in Auckland. They offer guidance on regulations, incentives, and can connect you with local partners and resources.
Services Available:
- • Market entry guidance and strategy
- • Regulatory compliance assistance
- • Local partner introductions
- • Investment incentives information
- • Site selection support
Accenture Australia
Global management consulting and professional services company helping businesses transform through technology and innovation. We provide strategy, digital, and operational services.
Working with:
Contact person(s):
ADAPT
ADAPT is a specialist IT research and advisory firm that empowers A/NZ's top technology leaders and vendors to make confident decisions backed by data. They help companies entering the Australian market by providing domestic market intelligence, benchmarking data, and connection to a cultivated community of local enterprise executives (About Us).
Working with:
Contact person(s):
Arnotts Technology Lawyers
Specialist IP, cybersecurity, and technology transaction lawyers for tech founders across Australia.
BENCH PR
BENCH PR is a full-service PR consultancy specializing in the business-to-business and technology markets. They help global brands and fast-growing companies launch and grow their presence in Australia, New Zealand, and the Asia Pacific region by providing senior-level strategic counsel and results-driven media relations (Bench PR Homepage).
Working with:
Contact person(s):
Biztech Lawyers
Melbourne-based technology law firm serving the startup community with commercial, IP, and corporate advice.
BlueRock
Entrepreneurial professional services firm offering accounting, legal, finance, insurance, digital marketing, and R&D incentives under one roof. Dedicated startup advisory practice.
AI Forum New Zealand | Te Kāhui Atamai Iahiko o Aotearoa
The AI Forum New Zealand | Te Kāhui Atamai Iahiko o Aotearoa is Aotearoa's leading voice for artificial intelligence, bringing together more than 280 members from industry, academia, government, and civil society to shape our AI future.AI Forum About Since its founding in 2017, it has built a reputation as a trusted partner across sectors, advancing the AI ecosystem through connections, advocacy, action, talent development, and collaboration.AI Forum About The organization promotes economic opportunities from AI, supports emerging AI firms and applications, and ensures society adapts to AI-driven changes via evidence-based approaches, research, working groups, events like the Aotearoa AI Summit, and policy submissions.Figure.NZ
Working with:
Contact person(s):
ALTA - Australasian Legal Technology Alliance
ALTA is the peak national association for legal technology companies in Australia and Australasia. It provides a community for Australasian legal technology companies focused on information sharing, collaboration, and elevating the presence of Australasian legal technology on the global stage. The board, comprised of elected member representatives, sets strategic direction and delivers learning and development programs benefiting members, advocates, and the broader legal community. ALTA About, ALTA Board, LinkedIn
Working with:
Contact person(s):
Anyone Can
A startup program for Aboriginal/Torres Strait Islander, Black, and Women of Colour founders, run by The Creative Co-Operative in Melbourne.
Association for Data-Driven Marketing and Advertising (ADMA)
ADMA is Australia's leading industry body for data-driven marketing and advertising, representing over 600 member organisations ranging from media companies, banks, telcos, creative agencies, universities, and airlines.ADMA About Us They empower marketers to think boldly, adapt quickly, and use data to drive results by sharing insights, building capability, and providing trusted support to the marketing community.ADMA About Us This includes delivering practical training programs and certificates, hosting events for ideas and connections, advocating with government and regulators, and leading on innovation, compliance, privacy, and ethical data use.ADMA About Us ADMA plays a unique leadership role by lifting industry capability, setting responsible data and privacy standards, supporting future-ready teams, and connecting leaders through community.ADMA Homepage They administer services like the Do Not Mail Register to foster trust between consumers and businesses.ADMA Do Not Mail
Working with:
Contact person(s):
Atomic Sky (QuantumTX)
Atomic Sky is a Perth-based strategic innovation consultancy that delivers QuantumTX, a federally-funded space and technology incubator program supporting Australian startups working at the intersection of mining, energy, agriculture, defence and the global space sector. Since 2018 QuantumTX has delivered more than $3 million in support to 124 startups and SMEs.
Working with:
Contact person(s):
AusBiotech
AusBiotech is Australia's peak life sciences industry body, representing over 3,000 members across biotechnology, medical technology, digital health, food technology, and agriculture for nearly 40 years. It supports member growth by advancing medical breakthroughs, fostering innovation to address complex health challenges, and uniting the sector through connections between industry, investors, researchers, government, and academia. As a not-for-profit limited by guarantee, AusBiotech drives policy development, hosts 65+ annual events including the flagship AusBiotech International Conference, provides business matching via AusPartnering, maintains the Australian Life Science Innovation Directory, and promotes global commercialization of Australian bioscience.AusBiotech.org, LinkedIn, ausbiotechic.com/about
Working with:
Contact person(s):
AmCham New Zealand
AmCham New Zealand is a bilateral chamber promoting two-way trade, investment, tourism and education between the United States and New Zealand, with access to the global AmCham network.
Contact person(s):
American Chamber of Commerce in New Zealand Inc
Bilateral chamber promoting two-way trade, investment, tourism and education links between the United States and New Zealand, with member networking across the Asia-Pacific region.
Contact person(s):
ASEAN New Zealand Business Council
Member-based council connecting New Zealand businesses with ASEAN's 10 Southeast Asian markets through networking, advocacy and on-the-ground market intelligence.
Contact person(s):
Embassy of Switzerland in Australia
As the official representation of Switzerland, the Embassy covers all matters concerning diplomatic relations with Australia, Kiribati, Nauru, Papua New Guinea, Solomon Islands and Vanuatu. It represents Swiss interests in the areas of political, economic and financial affairs, legal arrangements, science, technology and education.
Contact person(s):
Export Development Canada
EDC is Canada's export credit agency, providing trade finance, credit insurance, bonding and market expertise to Canadian exporters and their international partners, with a Sydney representation supporting Canada-Australia trade.
Contact person(s):
Export Finance Australia (previously EFIC)
Export Finance Australia provides financial solutions to help Australian businesses win and deliver international contracts, supporting exports that benefit Australia.
Contact person(s):
Police Technology Forum
13th annual forum - Australia's premier event showcasing technologies and innovations driving the future of policing and public safety, from AI and data analytics to crime prevention tools.
Technology for Social Justice Conference (Infoxchange)
Australia's premier not-for-profit technology capability-building, upskilling, networking and awards event, covering AI for good, cyber security, digital inclusion, data and ethical technology. Includes the Australian Not-For-Profit Technology Awards.
ITAC Conference (Innovation Transforming Aged Care)
Australia's leading aged care innovation and technology conference, hosted by Ageing Australia, featuring keynotes, panels and a trade exhibition focused on digital transformation in aged and community care.
SecTech Roadshow
A one-day pop-up security-technology trade show touring five Australian capital cities each May, run by SEN, connecting installers, integrators and security managers with exhibiting suppliers.
AMW Australian Manufacturing Week
Australia's largest advanced manufacturing, industrial technology and automation trade show. 15,900+ visitors, 750+ exhibitors. Co-located with AUSPACK and CeMAT.
AVA Conference (Australian Veterinary Association)
The Australian Veterinary Association's flagship annual conference, featuring a multi-stream scientific program, trade exhibition and a Start-Up Hub highlighting innovation in the veterinary sector.
How Starling's Engine Entered Australia Selling Bank Tech, Not Banking
The UK neobank's technology arm that entered Australia selling banking software, not banking.
How Ocado Entered Australia as a Technology Partner, Not a Retailer
The British grocery-tech firm that entered Australia as Coles' technology partner, not a retailer.
How DoorDash Made a Late Entry Work in Australian Food Delivery
The last major food-delivery entrant that still carved out share in a crowded Australian market.
How Guzman y Gomez Filled Australia's Mexican Fast-Food Gap and Hit the ASX
The Mexican-inspired chain that filled an Australian fast-food gap and rode it to the ASX.
Retail & QSR Market Entry Playbook: Franchising, Food Standards & Compliance in ANZ
How foreign retail and quick-service-restaurant brands navigate the Franchising Code, Australian Consumer Law, food standards, award wages, FIRB and payment surcharging
How Foodora Exited the Australian Market
Foodora was a Berlin-founded food delivery platform owned by Delivery Hero that operated in Australia from 2015 to 2018.
ANZ Mid-Market CFOs & Finance Leaders
CFO contacts at established mid-market ANZ companies who own finance spend.
ANZ Mid-Market Decision-Makers (200-999 Employees)
Cross-functional buyers at ANZ mid-market companies - the scaleup sweet spot.
ANZ Enterprise IT Buyers (1,000+ Employees)
Large-account technology decision-makers at 1,000+ employee organisations.
ANZ Heads of Data & Analytics
Data and analytics leaders who buy BI and data-platform tools.
ANZ Heads of Product & Engineering (Non-Tech-Native Firms)
Product and engineering leaders buying dev tools at traditional enterprises.
ANZ Facilities & Workplace Management Heads
Facilities and workplace leaders who buy facilities and workplace technology.
Dion Chamberlain
General Manager, Engagement Data and Innovation (Secondment)
Director International and Product Strategy | Digital Travel Credentials | Chief Advisor - Traveller Identification | Chair ICAO ICBWG | Biometrics | ICAO FAL & TAG TRIP | International Relations | Identity and Passports · Experienced senior leader responsible for developing and maintaining the strategic direction of identity products, services and investments.
Experience with:
Daniel Cannizzaro
Founding Partner
Advisor | Entrepreneur | Investor · Hey there I'm a trusted strategic advisor, entrepreneur, and former regulated fintech founder and CEO and global financial services management consultant, with a unique mix of ~20 years advisory, founder, operator & investor experience. I was recently the founder & CEO of Parpera, a B2B fintech that aspired to improve global economic prosperity by making it easier for people to do business.
Experience with:
Colm Dolan
Chief Executive Officer
Entrepreneur | Advisor | Investor · Experience: Founder & CEO of Publift (10 years), Scaled a technology business from zero to $20m ARR, Built and led global teams across Australia, Ireland, and the Philippines, Delivered sustained ~40% YoY growth with strong profitability, Successfully exited and supported the business post-acquisition. Key Skills: Scaling businesses and simplifying complexity, Building high-performance teams.
Experience with:
Bryan Cleary
Founder - eCommerce Growth Consultant & CRO Specialist
Founder | eCommerce Growth Consultant | Shopify/Shopify Plus expert | Ecommerce Coach at BOOM · Ecommerce growth consultant with over 14 years of experience in digital product, project and account management while working across scoping, UX/Design, web development, branding and digital marketing I have become an expert in ensuring that clients achieve their goals.
Experience with:
Mark Lynch
Expert Circle (Advisor)
Co-Founder at Learnosity, Technology Entrepreneur and Advisor · An innate problem-solver with a love of learning, Mark is the founder and CTO of Learnosity. With over a two decades of experience in technology and edTech, Mark has been responsible for the technical inception and development of Learnosity's market leading solutions.
Experience with:
Stevie-Ann Dovico
Chief Technology Officer
Group Executive Technology | CIO50 2024 & 2025 | IT News Financial Services Technology Leader of the Year 2025 | Executive Leader of the Year 2022 Women in Digital | GAICD · Stevie is a dynamic and visionary Business and Technology leader with 20 years of experience in Banking, Financial Services, Telecommunications and Consulting. She has proven experience as a Group Executive, Chief Information Officer (CIO), Board Director.
Experience with:
