Victoria Market Entry
Home to Australia's cultural capital Melbourne, with strong manufacturing, education, and startup ecosystems.
Location Overview
Business Environment
Overall score
Startup Ecosystem
Growth potential
Key Industries
Major sectors
Market Focus
Market type
Key Industries
Government Support
Invest Victoria
Official trade and investment agency for Victoria
The Invest Victoria provides comprehensive support for businesses looking to establish or expand their operations in Victoria. They offer guidance on regulations, incentives, and can connect you with local partners and resources.
Services Available:
- • Market entry guidance and strategy
- • Regulatory compliance assistance
- • Local partner introductions
- • Investment incentives information
- • Site selection support
Absolute Immigration
Absolute Immigration provides expert Australian and New Zealand visa and migration services, helping businesses navigate complex immigration regulations to recruit and retain global talent. They specialize in crafting custom immigration strategies for startups and established companies to fill labor gaps and foster business growth through people-focused solutions (Absolute Immigration Home).
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Airwallex
Airwallex is a global payments and financial platform that helps businesses enter and scale in the Australian market by providing unified solutions for business accounts, high-speed transfers, and local payment acceptance (Airwallex AU).
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Allied Legal
Startup-focused law firm specialising in IP, employment, and capital raising for founders and scaleups.
Appomate
App development agency specialising in mobile apps, UI/UX design, and MVP builds for startups and enterprises. Offices in Melbourne and Sydney.
BENCH PR
BENCH PR is a full-service PR consultancy specializing in the business-to-business and technology markets. They help global brands and fast-growing companies launch and grow their presence in Australia, New Zealand, and the Asia Pacific region by providing senior-level strategic counsel and results-driven media relations (Bench PR Homepage).
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Biztech Lawyers
Melbourne-based technology law firm serving the startup community with commercial, IP, and corporate advice.
Activator LaunchHUB
LaunchHUB is a unique accelerator 12-week program designed to support the launch of new enterprises through dedicated business coaches, resilience programs, mentors, industry experts and masterclasses. It also offers co-working space in the CBD and selective access to up to $25,000 pre-seed funding. At least one Founder has to be an RMIT student/alumni/staff.
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ALTA - Australasian Legal Technology Alliance
ALTA is the peak national association for legal technology companies in Australia and Australasia. It provides a community for Australasian legal technology companies focused on information sharing, collaboration, and elevating the presence of Australasian legal technology on the global stage. The board, comprised of elected member representatives, sets strategic direction and delivers learning and development programs benefiting members, advocates, and the broader legal community. ALTA About, ALTA Board, LinkedIn
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ANDHealth+
ANDHealth+ is a 6-9 month program that assists digital health companies to navigate the commercialisation pathway to institutional investment and international market entry.
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Anyone Can
A startup program for Aboriginal/Torres Strait Islander, Black, and Women of Colour founders, run by The Creative Co-Operative in Melbourne.
AusBiotech
AusBiotech is Australia's peak life sciences industry body, representing over 3,000 members across biotechnology, medical technology, digital health, food technology, and agriculture for nearly 40 years. It supports member growth by advancing medical breakthroughs, fostering innovation to address complex health challenges, and uniting the sector through connections between industry, investors, researchers, government, and academia. As a not-for-profit limited by guarantee, AusBiotech drives policy development, hosts 65+ annual events including the flagship AusBiotech International Conference, provides business matching via AusPartnering, maintains the Australian Life Science Innovation Directory, and promotes global commercialization of Australian bioscience.AusBiotech.org, LinkedIn, ausbiotechic.com/about
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Australasian Institute of Digital Health (AIDH)
The Australasian Institute of Digital Health (AIDH) is Australasia's peak body for digital health, serving as a united voice for health informatics and digital health leaders and practitioners. Launched in February 2020 through the merger of the Health Informatics Society of Australia (HISA) and the Australasian College of Health Informatics (ACHI), AIDH's vision is 'healthier lives, digitally enabled'. It focuses on three priority areas: providing independent global leadership and advocacy to advance health innovation; building digital health capability in the healthcare workforce through education and credentials like Certified Health Informatician Australasia (CHIA); and fostering community engagement via networks, events, and ideas exchange. As a non-profit and national affiliate of the International Medical Informatics Association (IMIA), AIDH empowers healthcare professionals to deliver person-centred care in the digital era by addressing challenges in harnessing digital technologies for better health outcomes.AIDH Homepage, About Page
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Agriculture Victoria
Supports innovation in food and fibre industries including agtech startups. Operates research facilities like AgriBio and SmartFarms. Partners on the Hugh Victor McKay Fund and Farmers2Founders.
AiGroup - Australian Industry Group
Ai Group represents businesses across the manufacturing, construction, ICT, transport, defence, and labour hire industries, advocating on policy and providing member services.
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ALTIOS International
ALTIOS is a global international expansion consultancy helping SMEs and mid-caps enter, scale and acquire in foreign markets through 40+ offices worldwide, including Sydney and Melbourne.
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AmCham New Zealand
AmCham New Zealand is a bilateral chamber promoting two-way trade, investment, tourism and education between the United States and New Zealand, with access to the global AmCham network.
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American Chamber of Commerce in New Zealand Inc
Bilateral chamber promoting two-way trade, investment, tourism and education links between the United States and New Zealand, with member networking across the Asia-Pacific region.
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AMES Australia Settlement Services
Settlement services for migrants and refugees including employment support and business start-up guidance.
AFA Grow. Promote. Protect. Forum
The Australian Furniture Association's industry forum on the future of the Australian furniture industry, including a Circular Economy Activator session, VIP dinner and networking events, focused on moving the sector from interest in circularity to informed action.
Police Technology Forum
13th annual forum - Australia's premier event showcasing technologies and innovations driving the future of policing and public safety, from AI and data analytics to crime prevention tools.
ITAC Conference (Innovation Transforming Aged Care)
Australia's leading aged care innovation and technology conference, hosted by Ageing Australia, featuring keynotes, panels and a trade exhibition focused on digital transformation in aged and community care.
Technology for Social Justice Conference (Infoxchange)
Australia's premier not-for-profit technology capability-building, upskilling, networking and awards event, covering AI for good, cyber security, digital inclusion, data and ethical technology. Includes the Australian Not-For-Profit Technology Awards.
AMW Australian Manufacturing Week
Australia's largest advanced manufacturing, industrial technology and automation trade show. 15,900+ visitors, 750+ exhibitors. Co-located with AUSPACK and CeMAT.
Australian Auto Aftermarket Expo (AAAE)
Australia's largest automotive aftermarket trade event, run by the AAAA, showcasing parts, tools, equipment and services to the automotive repair and retail trade; co-located with Collision Repair Expo.
How Zendesk Made Melbourne Its Asia-Pacific Launchpad
The customer-service software firm that made Melbourne its Asia-Pacific launchpad.
Edtech & Training Market Entry Playbook: RTO, CRICOS & School Procurement in ANZ
How foreign edtech and training companies navigate ASQA and RTO registration, CRICOS and the ESOS Act for international students, fit-and-proper requirements and education-sector procurement, plus New Zealand's NZQA regime
How WeWork Collapsed in the Australian Market
WeWork expanded aggressively into Australia during 2018–2020, signing long leases at peak market rates across Sydney, Melbourne, Brisbane, and Perth.
How T-Pro Entered the ANZ Market
How a Dublin-founded healthcare speech and documentation company expanded across Australia and New Zealand through three targeted acquisitions — buying local customer relationships and clinical workflow knowledge faster than any organic sales team could build them.
How Contino Entered the ANZ Market
The DevOps consultancy that opened in Melbourne in January 2017, acquired an Australian company in April 2018, and sold to IBM's Cognizant in 2019
How Buildkite Bootstrapped for Seven Years Before Raising $60M to Serve Shopify, Uber, and Slack
Keith Pitt built a CI/CD hybrid architecture in Melbourne that solved the security problem no cloud tool would touch, bootstrapping to profitability before OpenView led a $28M Series A.
ANZ Heads of Data & Analytics
Data and analytics leaders who buy BI and data-platform tools.
Australian Family Offices & HNW Investors
Single and multi-family offices plus high-net-worth investor contacts.
ANZ SaaS Founders & CEOs
Founder and CEO contacts at Australian and New Zealand SaaS companies.
Recently Funded Australian Startups
Startups that closed funding rounds in the last 12 months, with founder contacts.
ANZ Trade & Investment Agency Contacts
Austrade, NZTE, and state trade body contacts for market-entry support.
ANZ Accelerators & Incubators
Program directors and partner contacts at ANZ startup accelerators and incubators.
Kate Whitehead
Managing Director
Managing Director @ Avant Group Pty Ltd | Business Advisory, Marketing Strategy, Government Grant and Incentives Professional Services · Kate is the founder and Managing Director of Avant Group, a leading business strategy and government grant consulting firm. The business provides services including project management, grant identification and application management and reporting, business restructuring and advice, finance equity sourcing, contract negotiation and business marketing strategy planning.
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Tony Chan
Founder & CEO
Founder & CEO at Wagepay · I am the Founder and CEO of Wagepay, a fintech company revolutionising the pay cycle and wage payment process. We harness technology to transform how people access and manage their income, bringing financial empowerment to all. With a passion for financial inclusion, an MBA from Melbourne Business School, and membership in the AICD, I am dedicated to driving positive change in the industry.
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Nick Jenkin
Director / Founder
Director at Jenkin Beattie - helping tech vendors & consultancies secure the best GTM talent in ANZ | Executive Recruitment, IT Sales, Presales, Marketing, CS & PS | 25 years experience & going strong | 800+ placements · With more than 23 years IT recruitment experience, my primary area of expertise is in placing executive sales, marketing and senior leadership professionals with technology vendors, service providers, systems integrators, professional services firms and digital consultancies.
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Nagender Chetti
Founder
Fractional Executive | Founder @ Neura Vision | Data, Analytics & AI Strategy | Generative AI & Digital Transformation Leader | Driving Business Growth & Innovation | Top 25 Analytics Leader (IAPA 2023) · Recognised as one of Australia's Top 25 Analytics Leaders (IAPA 2023), I am a strategic and impact-focused executive with over 20 years experience at the intersection of data, analytics, AI, digital transformation, and business strategy.
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Louise Lysaght
CXO
VP CX and Digital Experience | GTM | Revenue Growth | Customer Success and Account Management | Strategy | Executive Leadership · Customer Experience Professional and Evangelist, Passionate Customer and People centred Business Transformation Leader
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Binh Rey
General Manager
Managing Director, Applied Marks. Trade Mark Attorney with branding expertise. Expertise in branding, former marketer turned Trade Mark Attorney. Queen of Trade Marks. Speaker & Trainer. Executive Board member · When you protect your brand, you protect your future success. With over 15 years of marketing industry experience, 12 years of trademark industry experience, and over 1,500 trademarks filed, I inform, empower, and protect businesses of all sizes as General Manager at Applied Marks.
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