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    Market Entry Secrets Logo
    City
    AU
    Score: 84/100

    Brisbane Market Entry

    Fast-growing city with strong liveability, emerging tech sector, and Olympic-driven infrastructure boom.

    Population: 2,600,000

    Location Overview

    Business Environment

    84/100

    Overall score

    Startup Ecosystem

    Growing

    Growth potential

    Key Industries

    6

    Major sectors

    Market Focus

    city

    Market type

    Key Industries

    Aerospace
    CleanTech
    Education
    Mining & Metals
    Technology
    Tourism

    Government Support

    Trade and Investment Queensland logo

    Trade and Investment Queensland

    Official trade and investment agency for Brisbane

    The Trade and Investment Queensland provides comprehensive support for businesses looking to establish or expand their operations in Brisbane. They offer guidance on regulations, incentives, and can connect you with local partners and resources.

    Services Available:

    • • Market entry guidance and strategy
    • • Regulatory compliance assistance
    • • Local partner introductions
    • • Investment incentives information
    • • Site selection support
    Service providers

    Specialised Service Providers

    Accenture Australia logo

    Accenture Australia

    Sydney, NSW

    Global management consulting and professional services company helping businesses transform through technology and innovation. We provide strategy, digital, and operational services.

    Change Management
    Consulting
    Digital Transformation
    +2

    Working with:

    Commonwealth Bank logo
    Telstra logo
    Woolworths logo

    Contact person(s):

    SMJW
    1989
    1,001-5,000
    Website
    View profile
    ADAPT logo

    ADAPT

    Sydney, NSW

    ADAPT is a specialist IT research and advisory firm that empowers A/NZ's top technology leaders and vendors to make confident decisions backed by data. They help companies entering the Australian market by providing domestic market intelligence, benchmarking data, and connection to a cultivated community of local enterprise executives (About Us).

    A/NZ Customer Intelligence & Market Data
    A/NZ Market Research & Benchmarking Data
    Analyst Market Briefings & Team Presentations
    +3

    Working with:

    Metcash logo
    AWS logo
    Slack logo
    +7

    Contact person(s):

    JBASJM
    +1
    2011
    51-200
    Website
    View profile
    Arnotts Technology Lawyers logo

    Arnotts Technology Lawyers

    Australia

    Specialist IP, cybersecurity, and technology transaction lawyers for tech founders across Australia.

    Legal Services
    View profile
    BENCH PR logo

    BENCH PR

    Melbourne, VIC

    BENCH PR is a full-service PR consultancy specializing in the business-to-business and technology markets. They help global brands and fast-growing companies launch and grow their presence in Australia, New Zealand, and the Asia Pacific region by providing senior-level strategic counsel and results-driven media relations (Bench PR Homepage).

    APAC regional coordination
    Corporate and crisis communications
    Media relations
    +3

    Working with:

    HashiCorp logo
    Elenium logo
    Illumio logo
    +4

    Contact person(s):

    JHAKMC
    +2
    2008
    2-10
    Website
    View profile
    Biztech Lawyers logo

    Biztech Lawyers

    Melbourne, VIC

    Melbourne-based technology law firm serving the startup community with commercial, IP, and corporate advice.

    Legal Services
    View profile
    Bolter logo

    Bolter

    Brisbane, QLD

    Bolter is a startup-focused law firm that provides fixed-fee legal packs and personalized advice to help entrepreneurs and companies launch, protect, and scale their businesses in the Australian market (Bolter Home).

    Commercial Leasing
    Company Incorporation
    Dispute Resolution
    +3

    Working with:

    Toucan by Spur logo

    Contact person(s):

    BGSP
    2020
    1-10
    Website
    View profile
    Innovation

    Innovation Ecosystem Partners

    ALTA - Australasian Legal Technology Alliance logo

    ALTA - Australasian Legal Technology Alliance

    Melbourne, VIC

    ALTA is the peak national association for legal technology companies in Australia and Australasia. It provides a community for Australasian legal technology companies focused on information sharing, collaboration, and elevating the presence of Australasian legal technology on the global stage. The board, comprised of elected member representatives, sets strategic direction and delivers learning and development programs benefiting members, advocates, and the broader legal community. ALTA About, ALTA Board, LinkedIn

    Education & Training
    Networking Events
    Policy Advocacy
    +1

    Working with:

    InfoTrack logo
    Josef logo
    LawMaster logo
    +2

    Contact person(s):

    AM
    2017
    11-50
    Website
    View details
    Atomic Sky (QuantumTX) logo

    Atomic Sky (QuantumTX)

    Perth, WA

    Atomic Sky is a Perth-based strategic innovation consultancy that delivers QuantumTX, a federally-funded space and technology incubator program supporting Australian startups working at the intersection of mining, energy, agriculture, defence and the global space sector. Since 2018 QuantumTX has delivered more than $3 million in support to 124 startups and SMEs.

    Incubator
    Accelerator
    Mentorship Program
    +1

    Working with:

    CorePlan logo
    Tap into Safety logo

    Contact person(s):

    PR
    2013
    2-10
    Website
    View details
    AusBiotech logo

    AusBiotech

    Melbourne, VIC

    AusBiotech is Australia's peak life sciences industry body, representing over 3,000 members across biotechnology, medical technology, digital health, food technology, and agriculture for nearly 40 years. It supports member growth by advancing medical breakthroughs, fostering innovation to address complex health challenges, and uniting the sector through connections between industry, investors, researchers, government, and academia. As a not-for-profit limited by guarantee, AusBiotech drives policy development, hosts 65+ annual events including the flagship AusBiotech International Conference, provides business matching via AusPartnering, maintains the Australian Life Science Innovation Directory, and promotes global commercialization of Australian bioscience.AusBiotech.org, LinkedIn, ausbiotechic.com/about

    Conferences
    Education & Training
    Networking Events
    +2

    Working with:

    Cambium Bio logo
    EZZ Life Science logo
    Syngene International logo
    +2

    Contact person(s):

    RC
    1986
    11-50
    Website
    View details
    Austmine logo

    Austmine

    Sydney, NSW

    Austmine is the leading industry association for the Australian Mining Equipment, Technology and Services (METS) sector. For over 30 years, it has championed the global advancement of technology and innovation in mining, delivering value to members and driving industry collaboration. As a not-for-profit organization, Austmine builds a thriving METS community through collaboration, connection, and shared opportunity, creating access to global markets and networks while showcasing emerging technologies that transform mining and advocating at high levels of government and industry.

    Awards
    Education & Training
    Industry Reports
    +2

    Working with:

    Thiess logo
    Nokia logo
    Rockwell Automation logo
    +2

    Contact person(s):

    RTSKST
    1989
    11-50
    Website
    View details
    Australian Computer Society (ACS) logo

    Australian Computer Society (ACS)

    Sydney, NSW

    The Australian Computer Society (ACS) is Australia's largest professional association for the ICT sector, representing over 40,000 members from business, government, education, and the community.ACS About Us ACS equips members with skills, knowledge, networks, and recognition to power Australia's technology brilliance, fostering an innovative and inclusive community dedicated to positive change through technology.ACS About Us It delivers value through community building (600+ events/year), capability development (certifications, learning platforms), career pathways (CPD, accreditation), and migration support (skills assessments for 39,000+ applicants annually).ACS About Us With branches across all states and territories, ACS operates Technology and Innovation Hubs in major cities and champions diversity, equity, and inclusion.ACS About Us

    Awards
    Education & Training
    Industry Reports
    +3

    Working with:

    Accenture logo
    Apple logo
    AIIA logo
    +1

    Contact person(s):

    BTJGRD
    1966
    51-200
    Website
    View details
    Australian Information Industry Association (AIIA) logo

    Australian Information Industry Association (AIIA)

    Melbourne, VIC

    The Australian Information Industry Association (AIIA) is Australia's peak not-for-profit representative and advocacy group for the ICT and digital technology sector. Since 1978, AIIA has worked to stimulate and grow the digital ecosystem, create a favorable business environment for members, and contribute to Australia's economic prosperity by representing companies from startups to multinationals across hardware, software, services, telecommunications, AI, cyber security, and more. It represents the depth and breadth of Australia's innovation technology industry, supporting over 900,000 ICT professionals through policy advocacy, industry surveys like State of the Nation, trade delegations, and the iAwards innovation recognition program.AIIA Homepage, LinkedIn. AIIA engages with federal and state governments to shape policy on key issues such as digital economy growth, skills development, AI commercialization, broadband infrastructure, tax incentives, privacy, and national security. The organization publishes the monthly Connector digital magazine, white papers on topics like AI and sustainability, and facilitates international connections for tech leaders.AIIA Homepage. Membership spans small-to-medium enterprises (87%), global corporations, universities, TAFEs, and government agencies, providing a unified voice for the sector that generates significant GDP contribution and exports.Business View Oceania, APH Submission.

    Awards
    Networking Events
    Policy Advocacy
    +1

    Working with:

    Atlassian logo
    WiseTech Global logo
    CSIRO logo

    Contact person(s):

    EWSBJB
    1978
    11-50
    Website
    View details
    Government support

    Government & Industry Support

    Australia-Israel Chamber of Commerce logo

    Australia-Israel Chamber of Commerce

    Sydney, NSW

    Bilateral chamber connecting Australian businesses with Israeli innovation through high-profile events, thought leadership and networking across Sydney, Melbourne, Brisbane, Adelaide, Perth and Tel Aviv.

    Chamber of Commerce

    Contact person(s):

    MBACTC
    +2
    1970
    11-50 employees
    Website
    View details
    Australian Taiwanese Chamber of Commerce (Qld) Inc logo

    Australian Taiwanese Chamber of Commerce (Qld) Inc

    Brisbane, QLD

    Queensland-based bilateral chamber promoting Taiwanese entrepreneurs and facilitating trade, investment and cultural ties between Taiwan and Queensland, Australia.

    Contact person(s):

    KPFWSY
    1998
    51-200 employees
    Website
    View details
    British Consulate General Brisbane logo

    British Consulate General Brisbane

    Brisbane, QLD

    British Consulate General Brisbane represents the UK Government in Queensland and the Northern Territory, hosting Department for Business and Trade (DBT) staff who support UK-Australia commerce and inbound investment.

    Contact person(s):

    RC
    Unknown
    11-50 employees
    Website
    View details
    Business Queensland logo

    Business Queensland

    Brisbane, QLD

    Queensland's business support portal featuring Advance Queensland initiatives and Mentoring for Growth program.

    Government & Industry Support
    View details
    Dutch Chamber of Commerce Queensland logo

    Dutch Chamber of Commerce Queensland

    Brisbane, QLD

    Bilateral chamber connecting Queensland and Dutch businesses through networking, events and curated introductions to strengthen trade ties between Australia and The Netherlands.

    Contact person(s):

    SBAB
    Unknown
    Unknown
    Website
    View details
    Embassy of Switzerland in Australia logo

    Embassy of Switzerland in Australia

    Canberra, ACT

    As the official representation of Switzerland, the Embassy covers all matters concerning diplomatic relations with Australia, Kiribati, Nauru, Papua New Guinea, Solomon Islands and Vanuatu. It represents Swiss interests in the areas of political, economic and financial affairs, legal arrangements, science, technology and education.

    Contact person(s):

    NF
    Unknown
    11-50 employees
    Website
    View details
    Events

    Upcoming Industry Events

    Informa Australia logo
    Past Event

    Police Technology Forum

    13th annual forum - Australia's premier event showcasing technologies and innovations driving the future of policing and public safety, from AI and data analytics to crime prevention tools.

    Government
    Summit
    Tuesday, 24 March 2026
    See website
    Canberra, ACT
    Informa Australia
    0
    Ageing Australia logo
    Past Event

    ITAC Conference (Innovation Transforming Aged Care)

    Australia's leading aged care innovation and technology conference, hosted by Ageing Australia, featuring keynotes, panels and a trade exhibition focused on digital transformation in aged and community care.

    Aged Care
    Conference + Expo
    Wednesday, 6 May 2026
    See website
    Brisbane, QLD
    Ageing Australia
    0
    Australian Veterinary Association (AVA) logo
    Past Event

    AVA Conference (Australian Veterinary Association)

    The Australian Veterinary Association's flagship annual conference, featuring a multi-stream scientific program, trade exhibition and a Start-Up Hub highlighting innovation in the veterinary sector.

    Veterinary
    Conference + Expo
    Monday, 18 May 2026
    See website
    Brisbane, QLD
    Australian Veterinary Association (AVA)
    0
    Australian Investment Council logo
    Past Event

    Australian Venture Summit

    Australian Investment Council's flagship VC summit. Live startup pitches. Attracts Blackbird, Airtree, Brandon Capital, PwC and leading VC firms. Deep dives on emerging industries and investment trends.

    Venture Capital
    Summit
    Thursday, 28 May 2026
    Sydney, NSW
    Australian Investment Council
    500
    EduTECH
    Past Event

    EduTECH

    Asia Pacific's largest education technology conference and exhibition. 10,000+ educators, 400+ exhibitors. Covers K-12, higher education and corporate learning digital transformation.

    EdTech
    Conference + Exhibition
    Wednesday, 3 June 2026
    Brisbane, QLD
    Organizer TBC
    10,000
    Momentum Media (Accountants Daily) logo
    Past Event

    ACE - Accounting Conference & Expo (Accountants Daily)

    An annual one-day conference and expo for accounting professionals, run by Momentum Media's Accountants Daily, covering innovation, business strategy and regulation.

    Accounting
    Conference + Expo
    Friday, 12 June 2026
    See website
    Sydney, NSW
    Momentum Media (Accountants Daily)
    0
    Insights

    Industry Insights & Analysis

    Fintech Success
    Case Study

    How Starling's Engine Entered Australia Selling Bank Tech, Not Banking

    The UK neobank's technology arm that entered Australia selling banking software, not banking.

    7/14/2026
    4 min
    Read the full case study
    Technology Market Entry
    Case Study

    How Ocado Entered Australia as a Technology Partner, Not a Retailer

    The British grocery-tech firm that entered Australia as Coles' technology partner, not a retailer.

    7/14/2026
    4 min
    Read the full case study
    Technology Market Entry
    Case Study

    How WeWork Collapsed in the Australian Market

    WeWork expanded aggressively into Australia during 2018–2020, signing long leases at peak market rates across Sydney, Melbourne, Brisbane, and Perth.

    5/8/2026
    3 min
    Read the full case study
    Chris Eigeland, CEO and co-founder of Go1
    Australian Startup Success
    Case Study

    How Go1 Scaled from Brisbane EdTech Startup to $2 Billion Corporate Learning Unicorn

    Four high school friends who first built websites for ANZ Bank reunited through Y Combinator to build the world's largest corporate learning content marketplace, aggregating 150,000 resources from 250 providers and reaching 50 million users across 10,000 organizations.

    4/2/2026
    12 min
    Read the full case study
    Australian Startup Success
    Case Study

    How Rokt Scaled from Sydney Upstart to $3.5 Billion E-Commerce Technology Giant

    Bruce Buchanan bet that the checkout moment was the most undervalued real estate in digital commerce — seven years of grinding later, Rokt processes 7.5 billion transactions annually and generates $600 million in revenue.

    4/2/2026
    12 min
    Read the full case study
    Market data

    Available Market Data

    Mentors

    Industry Experts & Mentors

    DR

    Darren Rogan

    CEO & CoFounder

    Gold Coast, Queensland, Australia

    CEO & Founder @ Film Labs | Web3 & AI Innovator | Advisory - Rogues Lab · I create the future at the intersection of artificial intelligence, blockchain, and digital experiences. Currently building Film Labs, a groundbreaking Web3 platform that democratizes video creation through AI. Our technology empowers creators to generate professional-quality videos with just text prompts, while maintaining ownership and monetization rights on the blockchain.

    International Founder
    Technology / Product

    Experience with:

    RL
    FL
    View profile
    CD

    Cameron Dart

    CEO & Founder

    Gold Coast, Queensland, Australia

    Founder: The FinTech Company = Australian FinTech | In AI Today | International FinTech | US FinTech | UK FinTech | Ireland FinTech | UAE FinTech | Australian Blockchain & Cryptocurrency | PropTech News | StartUp ScaleUp · Having worked in Australia (Sydney, Brisbane, Gold Coast), U.S.A. (Dallas, TX) and the United Kingdom (London), I have international experience in various fields of technology, investment and development covering areas such as fintech, banking, finance, property development.

    Trade & Government
    Cross-border

    Experience with:

    Australian FinTech logo
    IA
    View profile
    CO

    Ciaran O'Connell

    Founder, Managing Partner

    Brisbane, Queensland, Australia

    Founder | @ Thoroughly Modern Journeys; nex-icon · Over 25 years of business and technology consulting experience, providing transformation advisory and large-scale program delivery with C-suite executives and public sector leaders. I specialise in helping executives cut through complexity, activate business strategy and operating models with technology in the right places, the right way, at the right time.

    International Founder
    Fundraising / Investment

    Experience with:

    N
    TM
    View profile
    CC

    Cindy Callander

    Senior Trade Specialist

    Greater Melbourne Area

    Represents Scottish Development International from Melbourne as Senior Trade Specialist for Science and Technology, connecting Scottish companies (fintech, space, life sciences, advanced engineering) with Australian customers, partners and investors. Previously Senior Policy Analyst at Global Victoria, with prior roles at Trade and Investment Queensland, giving her broad cross-jurisdiction experience. · Highlights: 24+ years in trade and investment roles · Previously Senior Policy Analyst at Global Victoria · Earlier roles with Trade and Investment Queensland

    Scotland-ANZ
    Trade & Government
    Fintech
    +1

    Experience with:

    Scottish Development International logo
    Global Victoria logo
    View profile
    LP

    Laurie Price

    Principal Consultant, International Trade & Investment

    Sydney, New South Wales, Australia

    Foley is a Sydney and Brisbane-based international trade and investment advisory that helps companies succeed in cross-border markets. As Principal Consultant, Price advises on market entry, business development and stakeholder engagement, drawing on a UK-to-Australia career across government, university and private-sector roles in the education and training sector. Holds a Master of Development Studies from UNSW.

    Cross-border
    Active Advisor
    Trade & Government
    +3

    Experience with:

    IG
    F
    View profile
    BO

    Brian O'Farrell

    Co-Founder - Chief Revenue Officer

    Greater Sydney Area

    Co-Founder @ Furthr - Australia's Largest Card Linked Loyalty Network · Currently focused on pioneering payment linked loyalty with Furthr by enabling banking-partners customers to earn cashback easier than any other solution in the world. Raised $2.2 million seed capital with near term Series A plans to raise growth capital. Previously Co-Founded Talentpool Group, working with clients like Canva, ebay, Zip, Airwallex & AfterPay opened offices in Sydney, Melbourne, Brisbane & San Francisco and at its peak averaging 8 figures in annual re

    International Founder
    Sales / GTM

    Experience with:

    Furthr logo
    AfterWork Ventures logo
    View profile